Digital Culture

  Problem Statement Each group pics one Mega Trend. Construct a trend poster for your trend. Make a short description of this trend. Add at least 5 visuals that support your definition. (USE at least 1 which relates to mobility) Search for at 3 (concrete) examples on how this trend is surfacing already. (USE at least 1 which relates to mobility) Describe what the key drivers are for this change. (Why is this happening? = Connection with consumer trends) You present your trend posters to another group (10m) Don't forget to add your resources !!

Problem Statement Understanding the present - Smart Technology (AI) - What is  Cognification  /smart technology? (explain + examples + involved technology) - Why is this important? (opportunities) - How could this affect the customer experience/behavior? Add your resources. You safe your posted in PDF (including all the links) 

  Problem Statement: Assignment 1. You present your mobility case in class on 24/01/2024 2. Your presentation is a management summary of the insights you gained during this course, and outlines the future of mobility. 1. present your mobility JOB to get done 2. present how technology and trends affect that JOB to get done 3. present how your mobility will look like in the future (what pains you solved, and what gains you have created) Product 1. presentation in person of max 10m Final Presentation

  Problem Statement  Assignment 1. Translate the effect of two megatrends (discussed in class) on your mobility used case. You use the trend-canvas to this. You fill out a trend-canvas for each trend. Product 1. Two filled out trend canvasses focus on drivers of change, and how they affect your ‘job’ to get done. Final Results

  Problem Statement:  Assignment 1. How can you, for your mobility use case (=JOB to get done), look into 2050 from the perspective that technology is a facilitator. Describe your concept and vision from the three dimensions 1. Data 2. User Interface 3. Intelligence Augmented Final Result

  Problem Statement 1. Define ‘mobility’ from your perspective = the job to get done in 2024  2. Define at least 3 Pains & 3 Gains involved with this ‘job to get done’ Explain & support these pains & gains supported by at least one example/resource Product:  One page product that contains:      1. In writing ‘the job to get done’ in max 100 words      2. Circle part of the value proposition canvas filled out      3. Brief explanation of the pains and gains (bullet wise) including resource referrals/links This part remains under construction, and needs to be adjusted when more information on trends and digital evolution are available. 1. Define ‘mobility’ from your knowledge = the job to get done in 2050  2. Define at least 3 Pains & 3 Gains involved with this ‘job to get done’ >  PAINS can be described as challenges > GAINS can be described as opportunities  Explain & supp...

  Problem Statement 1. Define ‘mobility’ from your perspective = the job to get done in 2024  2. Define at least 3 Pains & 3 Gains involved with this ‘job to get done’ Explain & support these pains & gains supported by at least one example/resource Product:  One page product that contains:      1. In writing ‘the job to get done’ in max 100 words      2. Circle part of the value proposition canvas filled out      3. Brief explanation of the pains and gains (bullet wise) including resource referrals/links This part remains under construction, and needs to be adjusted when more information on trends and digital evolution are available. 1. Define ‘mobility’ from your knowledge = the job to get done in 2050  2. Define at least 3 Pains & 3 Gains involved with this ‘job to get done’ >  PAINS can be described as challenges > GAINS can be described as opportunities  Explain & supp...